How is internet of things making our life easier?
The Internet has turned our existence upside down. It has revolutionized communications, to the extent that it’s now our preferred medium of everyday communication. In almost everything we do, we use the web. Ordering a pizza, buying a television, sharing a flash with a lover, sending an image over instant messaging. Before the web, if […]
Why is E-commerce the best business idea?
Do you run a business that’s doing well and you’re wondering how to expand sales globally? Are you hesitant to interrupt into e-commerce due to security concerns, or just a scarcity of understanding that element of business? If you’re in any kind of retail or are thinking of it, or if that’s where your clients […]
Digital Marketing the next big thing?
There has been lots of talk with regards to Digital Marketing today that it is now been talked about by everyone in the marketing world. Many countries are making deep strides in the digital space with different initiatives which increased usage of Smartphones through the help of the cheap internet. The available internet is as […]
Automation in Digital Advertising
We’re still within the youth of automation in advertising,” said Martin Khin, research VP at Gartner. According to Khin, just 10% of advertising processes are automated today, but that number will continue to grow. Phil Gaughran, U.S. chief integration officer at agency McGarryBowen, made a bold prediction: By 2022, he said, 80% of the advertising […]
Chatbots – A new road to Reputation Management?
Chatbots are built to automatically engage with incoming messages. Chatbots are often programmed to reply an equivalent way whenever, to reply differently to messages containing certain keywords, and even to use machine learning to adapt their responses to fit the situation. Chatbots leverage chat mediums like SMS text, website chat windows, and social messaging services […]
Virtual Reality in Advertising
Advertisers, marketers, and promoters are constantly seeking new ways to urge their messages known and absorbed. Therefore, they seek to get advertising that engages the audience, asking people to prevent, spend time, and get entangled with the advertising message. Digital technologies, Internet applications, and new media offer many opportunities for this purpose. The mentioned technologies […]
Why Artificial intelligence will rule the world of technology?
This question might be running in most of the smartest minds present all over the world. And why doesn’t it after all everyone is afraid of unemployment. But should we need to be afraid of Artificial Intelligence? In my opinion, the answer is very simple, i.e., no. But, I know not everyone will agree with […]
Cloud Computing a boon to technology.
Cloud computing (CC) has emerged into a significant technology to run and develop a broad range of application types. CC can be defined as a technical solution where a large number of computers in a distant data centre provide different kinds of services over the internet to private users, companies, and organizations. The primary […]
How Blockchain technology is evolving
Blockchain is evolving into a more mainstream technology, and therefore the marketplace for the technology is growing rapidly. In 2017, the global technology market for blockchain was $339.5m. By 2021, this market is projected to grow to $2.3bn It is clear many individuals and organizations from different fields are now looking at applications […]