There has been lots of talk with regards to Digital Marketing today that it is now been talked about by everyone in the marketing world. Many countries are making deep strides in the digital space with different initiatives which increased usage of Smartphones through the help of the cheap internet. The available internet is as a result of the battle of pricing in the telecommunication industry. Newspaper and Television which happens to be in the traditional marketing channels have all been incorporated into the internet space and the palms of the customers directly through their smartphones, personal computers, and digital devices. As a business enterprise, it is impossible to turn deaf ears to lose out on what digital marketing can do to transform your business.
According to a report, 86% of brands are strengthing digital media and are generating better quality leads as their top priority (for 73% correspondents).
The areas to focus for most brands are:
Social media marketing – 88.17%
Search engine optimization – 70.97%
Content marketing via blogs – 56.99%
Email campaigns – 55.91%
Landing page optimization – 55.91%
Search engine marketing – 55.91%
The growing population has massively expanded the scope of digital marketing in India and the future bright.
The primary reason why companies adopt online marketing is that is a result-oriented mode of marketing. You can know where every penny is spent and the exact statistics in terms of traffic, conversions, the pages with the highest conversions, and the channels bringing in traffic.
For a better business and customer relationship, it is important to understand the value of Digital Marketing.
Following are the 5 reasons why digital marketing is the next big thing:
- Vast concept
Yes, it is. There are many things in digital marketing than it seems. There are a various methods to this concept and each method has the power to attract your target prospect. From Social Media Marketing to Email Marketing, to Content Marketing every single method can be personally structured to bring you the business you expect.
It does not matter if you are a big business or a small enterprise or if you have already established your name in the industry or are just starting up, digital marketing is for everyone. It is something that can help you either way.
How much you spend on your digital marketing campaign depends on your budget.
Of course, there is an ideal recommended budget, but it is nothing a start-up cannot afford. You need to work with your marketing agency and build a digital marketing strategy as per your budget for a better result.
- More Targeted
Digital marketing is personalized. It can help a business to create a personal relationship with its customers. It provides you a targeted result which helps a business to perform better.
In Digital marketing you can choose the right set of audience which suits the product and services you provide.
For instance, if you are selling cars then you can create a strategy as per your target prospect, like their age, their profession, their likes, and dislikes, etc.. All of this helps to get to know your targeted prospects’ behaviour.
Digital marketing is very particular, here you spend for what you get.
- Easy to understand
Though digital marketing is vast and extremely specific, it is not difficult to understand at all. If you are the one who is managing digital marketing process, then you need to understand some technique, tactics, and jargon, but if you have a team which works for you then all you need to understand is the concept of Digital Marketing.
If you want to learn digital marketing, you can google it or can watch the videos on YouTube. There are many ways for you to learn it, you just need to find the right source.
- Better than traditional marketing
There is no doubt that traditional marketing is still ruling, but I would say that digital marketing provides a better result than traditional marketing in many aspects.
For instance, it is affordable, you do not always have to pay in lacs, you pay for what you receive, it helps to generate more revenue, you can understand your customer behaviour as you directly interact with your target audience, and most importantly you can reach your customer on a personal level.
With the advancement in the field of technology every day; Digital Marketing is also undergoing periodic transition.
Various new techniques and strategies are being implemented by companies to increase the amount of traffic being generated.
So, are you prepared for the future of Digital Marketing?