Why You Should Do a Website Audit Today
The only thing standing between what you recognize your website might be and what it currently is?
With all a website’s moving parts (how often do you update your website?) and their sheer size (how big is your website?), websites can quickly fall into disrepair and lose their usability, measurability, findability, and privacy. A periodic website audit can help prevent that.
Here are three reasons why you ought to do an internet site audit today.
Website audits ensure positive experiences for visitors
Ever spent time on a broken site? Probably not for long. Missing pages and broken features are a quick turnoff for visitors, making them feel like they’re better off checking out your competitor’s website instead.
To avoid making a nasty impression on your website visitors, you’ll want to try to an internet site audit and test for the following:
400-error pages (especially on landing pages)
You’ll also want to ensure each page is optimized for SEO, looking for things like:
(Only one) H1 header tag
Alt tags on each image
Keywords in the title and header tags
Appropriate anchor text for links
Canonical links (when required)
Website audits help find broken tags and stop corrupted data
You believe the analytics and digital marketing tools installed on your site to live website activity and enhance the user experience. These technologies (installed within the sort of website tags) make visits to your site more meaningful and measurable.
But tags break, causing your website analytics, advertising, and personalization tools (to name a few) to interrupt down. Here are a couple of ways you’ll do that:
Use your browser’s dev tools to scan through each page’s code and network requests to see if 1) each tag is present and 2) it’s sending out the right data in the network request. This is a highly manual process and subject to human error, but is typically where website stakeholders start.
Use a tag debugger to parse out the network requests being sent from an internet page and determine which tags are on a page, alongside the variables they’re sending. This method is free and may prevent a while over scanning the network requests yourself. Still, if you’ve got an outsized website that constantly changes, this method might not be viable. Here’s an example of employing a tag debugger to spot-check a page:
Use a tag auditing tool to perform a daily, bulk scan of your website to get tagging errors. Automated tag auditing is far more sustainable than manually discovering tagging errors, and that they also can test for issues with SEO or website functionality.
2. Website audits help protect data privacy
The GDPR scare has waned somewhat, but the drive to guard consumer data (whether fueled by a desire to suit a regulation or out of a respect for customer privacy) should grow in strength.
As a part of your website audit, you ought to determine if at any point you’re collecting sensitive customer information without permission or during a way that would compromise the privacy of that data.
As in the previous step, you’ll need to scan network requests to check whether or not they contain any personally identifiable information (PII).
3. Another thing to consider is that you may have tags on your site that you’re wholly unaware of. If you use the workplace, they’ll have deployed tags of their own on your site, and these tags could have successively deployed their own tags (known as “tag piggybacking”).
Finding these unknown rogue tags and checking for PII can be more challenging than with known tags, but you’re just as responsible for them as you are for any other tag.
Under these circumstances, automation is your best friend. Auditing tool scans network and notifies each tag that’s on the site (including piggybacking tags). That way you’ll ensure data privacy at scale, without picking through network requests all day long.
5 best free auditing tool for a website in 2020
Today all the companies are investing tons in digital marketing and social media extensively, to extend their brand exposure and to sell products online.
Several companies are recruiting their marketing teams and a few are hiring SEO agencies, SEO consultants, and freelancers to market and do their online marketing.
In general, we’ll start doing SEO for an internet site by doing an SEO audit initially.
The process of SEO auditing is time-consuming and we have to analyze all the pages of the website with the support of several technical tools.
We can find numerous SEO audit tools online to audit and analyze the web site to work out problem areas. We have to organize an in-depth Audit report with all recommendations to the web site to enhance search results and rankings.
Woorank is a tremendous auditing tool for analyzing the websites and this tool is extremely useful for website owners, SEO Agencies, and digital marketing companies.
It provides an in-depth analysis of On-Page SEO, Off-Page SEO, broken links, backlinks, and locate defective sites and can give recommendations to enhance location visibility and ranking.
It also offers free and paid versions and that we can download audit reports in PDF format. The Woorank reports are easy to know and therefore the SEO consultants can easily fix the web site issues.
Raven tools is an awesome SEO audit software for digital agencies and SEO consultants to urge quality reports with all the technical SEO issues and proposals.
With this tool, we will get all the suggestions associated with site page speed, design, social media reputation, backlinks, and online reputation.
Raven Tools provide an inventory of SEO tools for research and optimizing your website. The tool is straightforward to use to form reports to audit, marketing, and social media.
Raven tools are the best option if you want to run marketing campaigns and to increase the website rankings.
Semrush is an auditing and research tool for tracking organic keywords, competitor research, backlinks, and PPC keywords of the competitors.
We can use the Semrush tool aggressively to trace the competitor’s data and that we can implement those in our SEO efforts to spice up our website ranking. You can check the simplest SEO tool review to understand more about the Semrush features.
Here are the main features of SEMRush:
Uncover competitor ad strategies and budget
Finding competitor ad copies
Finding top publishers and advertisers
Create effective ad campaigns
Find the best keywords for SEO and PPC
Compare with competitors
Export complete analytical reports in Excel Format
Complete website audit and position tracking
Moz is one of the prominent SEO tool providers and maybe a large SEO agency.
Moz rank is used during Link building with other sites for identifying Domain authority, and page authority as metrics.
Moz offers a group of free tools as follows:
Open Site Explorer
WebCEO is another vividly used auditing tool to locate all the issues found on the web site.
It is a SaaS platform mainly used for tracking and monitoring SEM Campaigns, manage links, competitors’ activity, and may optimize keywords.
Here are some main features of WebCEO:
SEO Performance Reporting.